‘The Masked Singer U.K.’ Producer James Burstall on How the Pandemic Inspired Crisis Management Book ‘The Flexible Method’
variety.comK.J. Yossman Argonon CEO James Burstall was prompted to write his new crisis management book “The Flexible Method: Prepare to Prosper in the Next Global Crisis” by the COVID-19 pandemic, when the TV industry – like much of the world – came to a grinding halt almost exactly three years ago.
Shows including “The Masked Singer U.K.,” which is produced by Argonon subsidiary Bandicoot and usually filmed in front of a live audience, found themselves jeopardy.
But the seeds for the book were sown a decade or so earlier, during the 2008 “credit crunch.” Then, Burstall was the CEO of Leopard Films, which he had founded in 2001 following stints at Oxford University and Stanford and a transitory career in journalism working for Vanity Fair and London’s Evening Standard newspaper.
Leopard was chugging along nicely, pumping out hits such as BBC daytime staple “Cash in the Attic,” when disaster struck for the first time.
Read more on variety.com
