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Here's the Mancunian Way for today: Hello, It’s been known as Factory International up until now, but Manchester’s brand new arts centre will officially be called ‘Aviva Studios’.
We’ll see how long that lasts in a city where people almost belligerently stick to what they know. A case in point - the AO Arena, which hasn’t been sponsored by the Manchester Evening News for decades, yet is still somehow known to most as the 'M.E.N Arena'.
And let’s not forget 'G-mex', 'Strangeways', 'Urbis' and 'Kendals' - not the right names for any of them. But despite the best efforts of PR teams, some habits die hard.
Read more on manchestereveningnews.co.uk