The lost supermarket which was the first to introduce an own-brand budget range
manchestereveningnews.co.ukEvery supermarket has its own brand budget range to help families save money during their weekly shop. With the 2022 cost of living crisis in full swing, it’s hard to imagine how people would cope without value brands.
A store with branches in Manchester was the first to introduce a budget range in the UK. Fine Fare started life as a convenience store in 1951 before growing into a chain of large supermarkets.
The first branch opened in North London, and it wasn’t long before stores began popping up in other parts of the country. READ MORE: Manchester's 'amazing' secret tunnels and bunkers that are 'like a ghost town' Two branches opened in Manchester - in Cheetham Hill and Wythenshawe.
In 1980, the supermarket introduced its Yellow Pack budget range, the very first of its kind. Some people may be able to remember the brand’s 1986 television advert which showed female shoppers browsing the shelves and looking at the camera to sing, “That’s fine by me!”, as the voiceover announced some of the supermarket’s cheapest deals.
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