‘The Lord of the Rings: The Rings of Power’ Premiere Draws 25 Million Global Viewers in First Day, Amazon Says
variety.comJennifer Maas TV Business Writer Amazon broke a long held precedent Saturday by revealing viewership data for a Prime Video series for the first time ever, making the exception on remaining tight-lipped about its internal TV ratings for its big-budget “The Lord of the Rings” TV series.
According to the e-commerce giant, “The Lord of the Rings: The Rings of Power” was viewed by 25 million viewers globally over the initial 24 hours that the TV series’ first two episodes were available for streaming on Prime Video in 240 countries and territories.
Amazon’s “The Rings of Power” debuted globally Sept. 1/Sept. 2, depending on what territory and time zone Prime customers were streaming from across the world when the first two episodes dropped at 6 p.m.
PT/ 9 p.m. ET Thursday. In its release announcing the “Rings of Power” premiere viewership, Amazon did not specify how it measures a view, or how much of an episode a user needs to watch to count as a viewer.
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