Remember the online buzz back in September last year when The Inkey List's co-founder unveiled her dramatically fuller lips, attributing it to the brand's new plumping lip balm?
Colette Laxton took to Instagram to show off her pout, crediting the then-newly-launched Tripeptide Plumping Lip Balm, £11 here.
Despite followers insisting she must have had lip fillers, Colette maintained that her luscious lips were solely due to the plumping lip balm, which she credited with making her lips look permanently fuller and plumper.
Following its viral success, The Inkey List has now introduced a tinted version of the balm, available in three different shades just in time for summer.
Read more on ok.co.uk