The Evolution of Film Festivals: A Conversation With San Sebastián Boss José Luis Rebordinos and IPG Mediabrands
variety.comJamie Lang In an era where streaming platforms dictate audience habits and algorithms drive content discovery, film festivals have had to redefine their purpose.
No one understands this better than José Luis Rebordinos, director of the San Sebastián International Film Festival since 2011.
Under his leadership, the festival has maintained its status as a global cinematic beacon, bridging industry, talent, and audiences in ways that go beyond mere film screenings.
Rebordinos was at the Malaga Film Festival this week, where he was invited to speak as part of a lineup organized by Spain’s IPG Mediabrands, a consulting-led, community-driven group of 18,000 media and marketing specialists in over 130 countries which hosted a full day of industry-focused interviews, roundtables and networking activities.
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