By Nellie Andreeva Co-Editor-in-Chief, TV For years, TV networks faced criticism over their obsession with young viewers, which puts a premium on series with thirty- or forty-something leads.
That obsession led to the demise of series like Harry’s Law, headlined by then-sixtysomething Kathy Bates, which was canceled by NBC despite being the network’s most watched drama series.
Gradually, with the rising importance of digital viewing where eyeballs are eyeballs, networks’ laser focus on adults 18-49 has been softening.
And streaming platforms have started to specifically target older audiences with shows like Grace and Frankie. Now there is a new, unexpected force threatening to dramatically cut representation of people of a certain age
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