Netflix drama The Crown took 1.1M viewers in the UK on its fifth season’s launch day this week. That is miles behind the 7.9M ITV’s I’m a Celebrity… Get Me Out of Here!
but the accumulative nature of streamer viewing means the number is relatively meaningless. According to BARB data from Overnights.tv, The Crown season 5’s first episode took over a million on Wednesday when it launched at 8am, with episode two taking 666,000 and episode three falling to about 300,000.
By the final episode of the Left Bank Pictures show, Overnights.tv recorded just 100 viewers, but this is again needs context: it is likely to comprise the hardy few who watched all ten episodes in one go.
Many choose not to binge these days. It should also be noted the figure only includes TV set viewing and does not account for laptops, tablets and phone views.
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