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The Coastal Grandmother Aesthetic Is a Lifestyle, Not Just a TikTok Trend

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is about being able to spend north of $70 on a single unscented pillar candle. Or, at least, cosplaying as someone who has money to spend on simple, good things.

It is understated, wealthy-person dress up. This content can also be viewed on the site it from.Lex Nicoleta, 26, popularized the term on TikTok.

She tells Glamour that the coastal grandmother aesthetic is not an identity restricted to those born on a sloop or near a picturesque lighthouse. “You can be a coastal grandmother whether or not you live by the coast, and whether or not you’re a grandmother,” she explains.

She, a millennial living far from the salt air in inland California, is neither. And men can be coastal grandfathers too. (Nicoleta points to as an example.) Coastal grandmother is not exclusive or elitist, she argues.

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