The Buzziest Films and Packages for Sale at Cannes 2024: ‘The Apprentice,’ Pamela Anderson’s ‘Last Showgirl’ and ‘Emilia Perez’ Starring Selena Gomez
variety.comMatt Donnelly Senior Film Writer Are we headed for a bon marché? A new class of finished films and packages (unmade movies with big stars and a director attached) will travel to Cannes this week in search of cash and homes with the studios, streamers and global indie players.
The 2024 Cannes market comes equipped with some interesting contradictions. Stateside, the content buying machine is fraught.
Major media stock prices are getting hammered day by day, and a new age of austerity has gripped the once free-spending tech giants.
At the same time, distributors paralyzed by the 2023 Hollywood labor strikes need content to fill their slates for the end the year and the top of 2025. “We’d agree that finished film volume isn’t as high due to the strikes, but Cannes is a much better setting for packages to begin with,” one top sales agent told Variety. “These movies can get financed out of the international marketplace, so why not take advantage of that and put people to work?” These packages have bankable stars and heatseeking up-and-comers, including Kristen Stewart, Hugh Jackman, Colin Farrell and Sydney Sweeney.
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