When it came to the Wednesday through Sunday viewership of Disney+/Lucasfilm’s The Book of Boba Fett, 1.7 million U.S. households tuned in to learn more about the mysterious bounty hunter’s origins in the first episode, “Stranger in a Strange Land.” That episode dropped on Wednesday, Dec.
29.The audience for Book of Boba Fett, measured by Samba TV across 46M TV devices with a panel of 3 million Smart TV households who watched at last five minutes, was 13% higher than the 5-day premiere of Disney+/Marvel’s Hawkeye, which was watched by 1.5M HHs from Nov.
24-28.Loki was the first prominent Disney+/Marvel series to drop on a Wednesday. That series still ranks as the highest 5-day premiere for a Disney+ series per Samba TV which clocked 2.5M
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