The Book of Boba Fett, the latest Star Wars spinoff series to hit Disney+, cracked Nielsen’s top 10 chart for the week of January 3 to 9 as Cobra Kai had a strong repeat No.
1 showing.Cobra Kai tallied 2.15 billion minutes of streaming for the week, down just a bit from the 2.4 billion it racked up in the prior week.
One-third of its audience was in the 35-49-year-old age bracket, Nielsen said, and 40% of viewership occurred in multicultural households.Nielsen measures only streaming via a TV screen for Disney+, Hulu, Netflix, Apple TV+ and Amazon’s Prime Video.
The measurement company said the week was the third-largest total ever recorded for overall streaming, behind the Christmas and New Year’s weeks.The holiday surge lifted all titles, including the two Disney titles on the chart.
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