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‘The Beauty Of Blackness’ Tells The Origin Story Of Fashion Fair Cosmetics

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The Beauty of Blackness, a documentary that tells the story of Fashion Fair Cosmetics, the first cosmetics line created primarily for Black women, is available to stream on HBO Max.Eunice Johnson – the co-founder of JET and EBONY Magazines – created the company in 1973 after she could not find products that complemented the skin color of the models who were a part of the Ebony Fashion Fair.

The upstart cosmetics company provided darker tones of lipstick and eyeshadow as opposed to the more common, neutral hues.“She started this company to really provide a solution for a problem,” said Cheryl Mayberry McKissack, President of Fashion Fair. “The general market companies who were selling cosmetics were not making shades for women of color.”According to the Hollywood Reporter, the documentary features interviews with models, entertainers, and fashion experts such as celebrity MUA Sam Fine, designer Sergio Hudson, and the Grammy Award-winning singer, songwriter and actress Kelly Rowland.“Fashion Fair Cosmetics provided some of the most important cultural moments for people of color,” said Fine. “With little to no representation in cosmetics, Eunice Johnson single-handedly made history and created a safe haven for women of color in cosmetics — for both consumers and employees alike.

I was thrilled to participate in the documentary and speak on the historic rise, fall and relaunch of this iconic brand. Having become the first Creative Makeup Director and launching the first co-branded collection for the brand has been a highpoint in my career; a homecoming of sorts.”After purchasing the company in 2019, McKissack and current CEO Desiree Rogers brought Fashion Fair to the next level, fully understanding the needs of today’s.

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