BreAnna Bell ABC’s “The Bachelor” has earned a victory with its latest season. With a 2.39 rating, the January Season 27 premiere measures as the series’ highest-rated multiplatform telecast in 1 year among the adults 18-49 key demo.
That’s its highest rating since Jan. 24, 2022 according to data from Nielsen. Additionally, “The Bachelor” premiere outperformed the show’s prior season average by 3% among the demographic.
After 35 days of viewing across linear and digital platforms, Season 27’s opening episode showed a 268% increase among adults 18-49 over its initial Live+Same Day rating of 0.65 rating, marking the show’s biggest-ever delayed-viewing increase.
The season premiere also managed to rake in an additional 3.6 million total viewers after 35 days of multiplatform viewing taking the original number from 3.0 million to 6.6 million.
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