Food shopping has never been such a hot topic of conversation and one retailer's budget offering is causing quite a stir. As customers struggle to keep their costs down amid rising bills, many are changing how they shop and where they shop.
For some that means swapping to cheaper brands or opting for supermarket budget ranges. At Asda its Smart Price range has been rebranded Just Essentials and it's certainly not gone unnoticed. READ MORE: We reported earlier this week how the retailer had been accused of 'embarrassing poorer families' with the new bright yellow packaging.
While its previous Smart Price items had white packaging, some people now claim that it stands out too much and gives 'poverty markers' to shoppers.
The supermarket, which hit back saying it doesn't 'understand why anyone would feel embarrassed for saving money', has shared a photo of a trolley load of items from the new range costing £30.77 - and it's divided shoppers like never before.
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