The 2024 Paris Olympics: How Networks, Agents & Content Makers Want To Supercharge The Biggest Show On TV For A New Generation

deadline.com:

For traditional TV networks, the summer Olympics in Paris feels at something of a crossroads. As hoards of sports fans descend on the French capital and camera crews ready themselves for what will undoubtedly be their most intense three-week period of the year, industry observers and folks from the sports broadcasting world are quietly wondering whether the Olympics carries the same candle as years gone by.

A just-dropped report from Ampere Analysis found that sponsorship revenue has rocketed at ten times the rate of media rights revenue since the last Games.

These musings come in a TV viewing market more saturated than ever. The jury remains out on the success of Peacock’s move into sports streaming when it comes to the games, while, in Europe, the Warner Bros.

Discovery (WBD) deal with the International Olympic Committee (IOC), which has effectively seen the U.S. giant sub-license the coverage to local broadcasters over the past decade, is about to elapse.