The £12 M&S buy that's selling out as soon as it hits the shelves

manchestereveningnews.co.uk:

We're always hearing about products that have 'gone viral' due to their popularity, but there's one M&S treat that shoppers are scrabbling to get hold of.

The M&S Outrageously Chocolatey Custard Cream Biscuity Egg is proving so popular, that shoppers are complaining they're 'impossible to find'.

The Easter treat has been on sale for weeks already, but is selling out as soon as stock arrives. Described as an 'egg', it is in fact shaped like a custard cream biscuit - a very big one.

The hollow egg is made from milk chocolate, but has biscuit pieces embedded in it and a layer of custard cream. Costing £12 for 320g, it's not cheap, but it's the novelty of it, and the uniqueness of the chocolate, that's getting people shelling out.