Texas’ NCAA National Title Win Becomes Most-Watched Women’s College Volleyball Match In History
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deadline.comTexas repeated its NCAA volleyball national title on Sunday, besting Nebraska in the championship match — which also broke a record for ESPN.
About 1.7M viewers tuned in to watch the match, which is up 115% from last year to be the most-watched NCAA women’s volleyball match in history.
The competition peaked with 2.1M viewers. According to Nielsen data, female viewership was also up a whopping 151% from 2022’s match.
In fact, female viewers made up 51% of the total audience. While the audience data for this year’s NCAA women’s volleyball national championship are astounding, they should not be entirely surprising.
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