‘Terrifier 3’ Headed To $20M-$21M Over 4-Day Holiday: “This Picture Continues To Confound”
deadline.comLaser-sharp demographic marketing and a theatrical release date over the Indigenous Peoples holiday is driving Cineverse’s unrated slasher porn Terrifier 3 to a $20M-$21M four-day take after overperforming in its opening weekend.
Today is shaping up to be between $2M-$2.5M per sources. Close to half of all K-12 schools are off today according to Comscore, in addition to 21% colleges on break for the holiday.
What was originally supposed to be an $11M opening for the Damien Leone directed/written movie has morphed into a an $18.9M three-day haul after a solid hold, -20% on Sunday, with $4.77M.
Originally, it was figured that Terrifier 3 would be down -30% on Sunday. And again, all of this success is sans TV spot promotions which makes sense per sources because this is an unrated movie.
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