TelevisaUnivision Moves Sideways In Q4: Revenue Slips 1% Despite Influx Of Political Ad Spending
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deadline.comHispanic media giant TelevisaUnivision posted relatively flat results in the fourth quarter compared with the same period in 2023.
Revenue for the Mexico-U.S. firm in the frame ended December 31 slipped 1% to $1.3 billion. U.S. revenue inched up 2% to $835.5 million despite the presidential election, with U.S.
ad revenue climbing 2% to $476 million. About $70 million in political ad spending was recorded during the October-to-December span, the company estimated – a modest amount compared with the haul for some industry peers, but still a sizable boost.
Foreign currency fluctuations hurt the company’s Mexico results during the quarter. Factoring out those headwinds, the unit posted double-digit gains.
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