‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ Shockingly Slays Way To No. 4 In Deadline’s 2023 Most Valuable Blockbuster Tournament
deadline.comDeadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it.
If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation in 2023 were the streamers, such as Apple, who have also realized the necessity of theatrical to eventize their movies.
The financial data pulled together here for Deadline’s Most Valuable Blockbuster Tournament is culled by seasoned and trusted sources. Teenage Mutant Ninja Turtles: Mutant MayhemParamount When Paramount Pictures CEO Brian Robbins was looking to revive the beloved Nickelodeon-owned Kevin Eastman and Peter Laird property Teenage Mutant Ninja Turtles for the big screen, he got some input from Playmates executives involved in the brand’s licenses: they said the next iteration of the 40-year-old IP should be an animated film.
Robbins huddled with Paramount Animation head Ramsey Ann Naito on who the best creative partner would be, and both agreed it would be Seth Rogen.
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