Looking to find its way and pull boys in, Teenage Mutant Ninja Turtles: Mutant Mayhem is getting a mid-week start here with previews yesterday grossing $3.85M.
Showtimes started at 2PM for the Jeff Rowe-directed feature and the outlook is $30M over 5-days for the net $70M production.
Some trackers have it at $40M. Mutant Mayheim is booked at 3,513 locations today and will expand to 3,851 theaters by Friday.
Given the Barbenheimer of it all, you gotta discount some of these movies in the marketplace. Tracking was bullish on Disney’s Haunted Mansion before opening with $30M-$40M; that was before they knew what Barbenheimer really was.
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