Being a blonde bombshell isn't all sunshine and rainbows, especially when your over-processed ends start to break, your highlights demand constant touch-ups, and your beautiful creamy hue turns rusty at the first hint of sun.These are just some of the reasons why 2025 is witnessing a shift from full-on highlights and scalp bleaching to more manageable shades like 'teddy bear' blonde or bronde.This teddy shade, a lighter and friendlier transition from the 'mushroom' brunette made famous by Hailey Bieber in 2024, is the ideal choice for those who crave a touch of blonde brightness but also want to embrace their natural base tones.
Siobhan Haug, colour specialist and co-founder of London's Haug House, explains: "It's really for blondes worrying about their brightness," She adds, "Whether it's due to the condition of their hair or the upkeep it takes, a bright blonde isn't workable for everyone in the long term.
But a lived-in blonde that's lower maintenance, uses some of your natural hair colour and gives some depth at the roots is appealing to many.
We also call it a 'lived-in' blonde - where you still look like a blonde, but you don't need to be in a salon every few weeks.
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