Taylor Swift’s surprise album reveal was a shock for VMAs producers, too

nypost.com:

“…Ready For It?”: a surprise. VMAs producers Bruce Gillmer and Jesse Ignjatovic said “all the stars aligned” at this year’s award show and — in turn — boosted ratings, Billboard reported on Tuesday.

Part of the credit, he said, goes to Swift, who “wanted to come. She hadn’t been out in public for months and months and months,” Gillmer added.“Her fans are so intense that just her appearing gives our show a lift.

Not only did she appear, she won and she won big. She also chose our stage to announce her new record, which gave us this massive lift coming out of the show,” Gillmer revealed, adding that the singer and the ceremony “have a long history together, a highly successful history, and there’s mutual love and respect.”As for the album reveal: “That wasn’t planned.

We were blessed to have that.”The Post has reached out to a rep for Swift for comment. The “All Too Well” songstress sent fans into a frenzy with her announcement during her acceptance speech while accepting the award for Video of the Year — which happened to be the last award of the night.“I thought it might be a fun moment to tell you that my brand-new album comes out Oct.