Taylor Swift reportedly refused to use dynamic ticket pricing for the ‘Eras’ tour

nme.com:

Taylor Swift had refused to use Ticketmaster’s dynamic ticket pricing option for the ‘Eras’ tour.The ticketing platform’s “surge pricing” scheme, introduced in 2022, increases ticket prices based on demand.

Ticketmaster have clarified on their website previously that tickets that are “market-priced” and “may increase or decrease at any time, based on demand.

This is similar to how airline tickets and hotel rooms are sold.”Speaking to HITS Daily Double as part of a new interview, Jay Marciano – AEG Presents Chairman and CEO – opened up about what he learned from Swift’s ‘Eras’ tour. “There are a number of things Taylor did that other artists wouldn’t contemplate doing,” he began.He continued: “One is, she had an opportunity to dynamically price her tickets, and she didn’t want to do that to her fans.

She specifically said, ‘No dynamic pricing.’ She was willing to make decisions that potentially cut into her income because she was taking a long-term view of her career.”Back in 2022 when Ticketmaster revealed that its website experienced “historically unprecedented demand” for tickets to the North American leg of Taylor Swift‘s 2023 ‘Eras’ tour, the ‘Bejeweled’ singer responded with a statement that read: “Well.