Taylor Swift drives record-breaking numbers to voter registration site

nme.com:

Taylor Swift recently urged her fans to take action at the forthcoming US elections, driving record-breaking numbers to the Vote.org website.On Tuesday (September 19), the ‘Midnights’ pop star shared a message on her Instagram Stories feed to mark National Voter Registration Day. “Are you registered to vote yet?” she began the post.“I’ve been so lucky to see so many of you at my US shows recently.

I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!”Swift added that it would take “less than 2 minutes” to register to vote, sharing a link to Vote.org.Yesterday (September 20) Vote.org’s communication director, Nick Morrow, revealed on X (fka Twitter) that “our site was averaging 13,000 users every 30 minutes” following Swift’s plea.“13!

Let’s just say her reputation for being a mastermind is very well-earned! #NVRD,” he continued.Check out the post below.Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,000 users every 30 minutes.

13! Let’s just say her reputation for being a mastermind is very well-earned! #NVRD https://t.co/L80M5KRakq— Nick Morrow (@NRMorrow) September 20, 2023Andrea Hailey, CEO of Vote.org, explained: “Today, on National Voter Registration Day, it’s vital that young voters, in particular, understand they have the power to shape their future.“Eight million young people will be newly eligible voters by Election Day 2024.