upcoming album “Midnights”— which drops Friday — by revealing a new lyric each night this week at the stroke of 12 on a billboard in cities around the world.
The first lyric was revealed at the witching hour Monday on a huge video screen in Times Square — and read, “I should not be left to my own devices.”“Listeners around the world have spent many a midnight with Taylor Swift.
Through life’s triumphs, celebrations, and hardships, Taylor’s music and lyrics have always been a source of comfort when the clock strikes 12 and beyond,” Spotify, which is teaming with Swift, said in a statement. “This is why Spotify has teamed up with Taylor to exclusively reveal lyrics from her new album ‘Midnights’ around the world leading into the album’s release.”The billboards are just a small piece of the “Midnights” marketing plan.
On Thursday, during the NFL game on Prime Video, Swift will release a teaser trailer for the album.There will also be a “special very chaotic surprise” three hours after the album’s release on Friday.Swifties will likely be pulling an all-nighter as the “Lover” songstress will drop the music video for her new song “Anti-Hero” at 8 a.m.
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