Taylor Swift Appearance Boosts NFL Sunday Ratings to 24.3 Million Viewers
variety.comBreAnna Bell The Kansas City Chiefs did more than take down the Chicago Bears during the Sept. 24 game. Sunday night’s telecast got the Taylor’s Version treatment and delivered a total audience of 24.32 million viewers and scoring the highest among female demographics across the ages of 12-17, 18-49 this week.
Aside from Patrick Mahomes’ successful performance, the game featured a notable cameo from Taylor Swift, who reportedly watched the game from a suite alongside Chiefs player Travis Kelce’s mother, Donna, as the Chiefs completely wiped out the competition, ending the game with a score of 10-41.
The appearance likely boosted the game’s ratings as fans of the “Afterglow” singer reacted to circulating rumors of a budding romance with Kelce.
In relation to last year’s figures, the showdown just barely missed the mark by 8%. Last year’s Game of the Week performance recorded a total of 26.4 million viewers.
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