Chris Willman Senior Music Writer and Chief Music Critic Tanner Adell, one of the artists at the forefront of the new wave of Black country music, has inked a new recording contract with Love Renaissance, aka LVRN Records.
Adell had been independent since splitting with Columbia Records last year, and her profile increased exponentially when she was one of the artists featured on Beyoncé‘s blockbuster “Cowboy Carter” album this spring, leading to an influx of interest in Adell’s recent catalog, like the signature song “Buckle Bunny.” LVRN is an Atlanta-based label and management company whose roster includes such artists as Summer Walker, 6LACK, DVSN, Spinall and TxC.
As impressive as the company’s lineup is, one thing it didn’t have a lot of is… country. But that’s fine by Adell. “I bring the country,” Adell tells Variety. “And I need a partner that can bring the other side for me, to be honest.” Adell is highly self-conscious of, and proud about, the bridge she offers between different worlds, which she thinks can be heightened with this new deal. “I think there’s not so much competition for me,” she says, “in the sense that there’s anybody else out there doing what I’m doing.
You know, I was genuinely raised between Los Angeles, the big city, where I grew up modeling and acting, and Star Valley, Wyoming, where I was literally a cowgirl during the summers.
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