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Spice Girls Partner With Universal Music Group’s Bravado for 25th Anniversary Merch, Retail Licensing and Distribution
Michele Amabile Angermiller In celebration of the Spice Girls’ 25th anniversary, the group has partnered with Universal Music Group’s Bravado for a wide-ranging deal spanning merchandising, direct-to-consumer products, touring, brand and retail licensing and distribution on a global scale.The girl group — comprised of original members Mel B, Emma Bunton, Melanie C, Geri Halliwell and Victoria Beckham — released its debut album “Spice” on Nov. 4, 1996 via Virgin Records and proceeded to take the world by storm with its succession of pop hits, a movie and its unifying message of girl power.