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SZA is a Skims stan. In a new underwear campaign for Kim Kardashian’s shapewear and clothing brand, which released Wednesday morning, the Grammy-winning artist poses effortlessly in a dark brown matching underwear set from the brand’s Fits Everybody collection.
The campaign comes ahead of SZA‘s final tour stop at The Forum in Los Angeles, which on Wednesday night will be surrounded by billboards donning the campaign images, shot and directed by Greg Swales. “I’m excited to be in Skims’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in a statement.
SZA is the latest global celebrity that Skims has tapped to star in their buzzy campaign ads, an aspect of the company’s effort to to align with significant pop culture moments.
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