You can tell it’s spring. In Vermont, sap flows out of maple trees. But for Hollywood, movies go off like fireworks in the Lone Star state at SXSW.
The third edition of the festival in Austin, TX, coming out of the pandemic (and ducking dual strikes) hasn’t lost its shine: When it comes to creating an ‘it’ movie for the spring or summer, SXSW remains a helluvah tastemaker event when it comes to stoking the 18-34 crowd.
It’s where A Quiet Place triggered its first screams before morphing into a $638M-plus franchise (the third film due this summer), and it’s where Everything Everywhere All at Once in 2022 began its year-long journey to Oscars 2023, taking home several trophies including Best Picture; a first for any SXSW world premiere.
However, the one logistical headache here for the second year in a row is having the festival’s first weekend on Oscar Sunday.
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