SVoD Growth Slows Sharply in Southeast Asia, Says Study
variety.comPatrick Frater Asia Bureau Chief After reaching a fresh peak of 4.6 million net new customer additions in the final quarter of 2022, boosted by the FIFA World Cup soccer competition, premium subscription video growth in Southeast Asia slowed sharply in the first three months of 2023.
Research from consultancy and advisory firm Media Partners Asia and its consumer use unit AMPD, showed only 300,000 net new subscriptions between January and March in the five principal markets of Southeast Asia – Indonesia, Thailand, Malaysia, Singapore and the Philippines.
The study focused on premium VOD streaming and SVoD, while excluding YouTube, TikTok and other social video platforms. Total Southeast Asia SVOD subscriptions reached 49 million in Q1, compared with 48.7 million at the end of 2022.
Indonesia accounted for 43% of the regional total, by number, followed by Thailand with 30%. Thailand and the Philippines grew the most, while Indonesia lost subscribers after the World Cup.
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