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Sustainability Promotor EcoProd Widens Scope as French Players Think Green

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Ben Croll As international streamers arrive on the scene with strict sustainability requirements and European climate laws force a 55% reduction in greenhouse gases over the next decade, the French collective EcoProd has taken a more proactive role assisting the local production industry.Launched in 2009 by the Ile-de-France Film Commission, in partnership with social protection group Audiens and France Television, among others, EcoProd restructured itself earlier this month, changing from a collective partnership to a non-profit association open to all industry actors.“We felt there was a real need to have an association that united all enterprises,” says EcoProd project manager Alissa Aubenque. “We want to attract the breadth of the industry, no matter what sector, and guide them through the ecological transition.” Indeed, in the Paris production world, change is afoot.

The city has already banned certain smaller on-set generators and will phase out the larger ones throughout the year. As of 2024, all diesel-fueled vehicles will be banned in Paris’ city limits as well, forcing rental companies to invest in electric vehicles, and municipal planners to brainstorm a possible shuttle system that would transport materials from suburban parking facilities toward the city center.For its part, EcoProd wants to prepare local crews and technicians for the coming shift, and will introduce new workshops and training seminars throughout the course of the year.

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