Superstar Producer Tainy Sells Catalog to Influence Media in $25 Million Deal (EXCLUSIVE)

variety.com:

Jem Aswad Senior Music EditorSuperstar Puerto Rican songwriter-producer Tainy, who has helmed such hits as “I Like It” (by Cardi B featuring Bad Bunny and J Balvin), “Dakiti” (by Bad Bunny and Jhay Cortez), and “Telepatia” (by Kali Uchis), has sold his pre-2021 music catalog to fast-rising Influence Media (Influence Media Partners).Terms of the deal were not disclosed, although sources tell Variety it was in the $25 million range.The San Juan native (real name: Marco Masis) has appeared on Variety’s Hitmakers list several times and spoke with us about his hits last year.

A four-time Grammy nominee and Latin Grammy winner, Tainy has helmed hits for Daddy Yankee, J Balvin, Rosalia, Lauren Jauregui, Zion & Lennox, Anuel, Ozuna, Don Omar, Wisin & Yandel, Rauw Alejandro, Jhay Cortez and more.

He also executive-produced Selena Gomez’ first full Spanish language body of work “Revelacion,” “Sunbathe” alongside Miguel, “Summer Of Love” with Shawn Mendes and “Lo Siento BB:/” featuring Bad Bunny and Julieta Venegas, which they performed at the American Music Awards.

Last week, the female-led Influence Media announced a new alliance in partnership with funds and accounts managed by BlackRock Alternative Investors and Warner Music Group to create a music rights platform that will invest in and manage premier compositions.