The grumbles about Christmas arriving ridiculously early with TV adverts for big High Street names being screened and cards, tinsle, baubles and trees being on sale almost two months before December 25th are getting louder.
Comedian Dawn French launched the first of a six-part M&S Xmas food campaign on November 4th. The company's festive fashion and home advert first went out on November 7th.
A week later the John Lewis Christmas advert, titled The Gifting Hour - a two-minute story about a woman searching for the perfect Christmas gift for her sister was aired.
Now, in the middle of Twixmas the country's supermarket giants have eclipsed that - by stocking their shelves with Easter eggs.
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