Super Bowl Viewership Tops 100M For NBC & NFL With LA Rams’ Hometown Win
deadline.comThere was a lot of California Love flying around Super Bowl LVI on Sunday as the hometown Los Angeles Rams beat the Cincinnati Bengals in a nail-bitter game punctuated by a halftime show of West Coast hip-hip icons.
Part of that legacy will be much desired reversal of viewership fortune after years of decline for the NFL’s big game.With a post-game on-field marriage proposal from Rams safety Taylor Rapp to now-fiancée Dani Johnson, the scene at the packed SoFi Stadium was pretty much exactly what NBC and the NFL were praying for.
Even while Eminem took a knee during the halftime show in homage to expelled Colin Kaepernick’s past protests against racism and police violence, the rest of the gridiron extravaganza was picture perfect for the broadcaster and the league.Add to that having a team from one of the top television markets in the nations was a bonus, as was the lack of a blowout, which plagued last year’s Super Bowl on CBS.
Certainly a historic halftime line-up of Dr. Dre, Mary J. Blige, Snoop Dogg, Kendrick Lamar & Eminem, plus surprise guest 50 Cent didn’t hurt either.
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