With this year’s domestic box office expected to rise to $9 billion, of course the major Hollywood studios are taking Super Bowl LVII ad spots seriously.
The big game, which last year attracted 112 million viewers, remains an enormous bullhorn when it comes to drawing attention to your tentpole movies — and this year, starting with Disney/Marvel Studios’ Ant-Man and the Wasp: Quantumania, has a lot of them.
So if you’re a studio looking to draw attention and separate your movie from the conveyor belt of events films that are occurring every weekend from late February through September, well then best to pony up a record $7 million for a 30-second spot on the February 12 Fox telecast of the Kansas City Chiefs-Philadelphia Eagles showdown.
In recent years –before and after the pandemic– Super Bowl trailers have become events in of themselves. Studios often debut a portion of them in advance of the game before dropping something longer by Sunday.
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