Super Bowl LVIII broke viewership records across the board last Sunday, including in one small-but-growing segment: Spanish-language audiences.
Speaking to Wall Street analysts during TelevisaUnivision’s fourth-quarter earnings call, CEO Wade Davis said the game was “overwhelmingly successful” and offers “a lot of upside” for the future.
The company had exclusive Spanish-language streaming rights in both the U.S. and Mexico, plus the broadcast exclusive in the U.S.
on Univision under a licensing agreement with Paramount’s CBS Sports. The debut Super Bowl on the 62-year-old broadcast network, which succeeded past Super Bowls on cable’s ESPN Deportes, averaged 2.3 million viewers and peaked at 2.6 million.
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