Jordan Moreau Sunshine Sachs, the longtime PR firm for the Hollywood Foreign Press Association, has dropped the organization behind the Golden Globe as a client, Variety has confirmed.The PR firm has represented the HFPA since 2011, but the Golden Globes organization has been under fire since early 2021 when the Los Angeles Times reported that the HFPA had no Black members and that it had participated in unethical business practices.
The HFPA pledged to undergo sweeping reforms, diversify and expand its membership, restrict paid travel and accepted gifts and revamped its bylaws.
Even so, NBC pulled out as the broadcaster for the 2022 Golden Globes, and this year’s winners were announced on the Golden Globes’ Twitter account.
The 2022 ceremony put an emphasis on the Golden Globes’ philanthropic partners and efforts, and HFPA President Helen Hoehne revealed in a letter obtained by Variety that she invited celebrities to participate in the awards show like normal years, but many did not accept the offer.
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