Tabitha Jackson Joana Vicente Kim Yutani John Nein state Utah Berlin Jackson city Salt Lake City city Park City film pandemic Citi Tabitha Jackson Joana Vicente Kim Yutani John Nein state Utah Berlin Jackson city Salt Lake City city Park City

Sundance Opening Day: Programmers On Ups & Downs Of Online Fest; Expanding Buyers’ Appetites

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“Let’s keep moving forward,” said Sundance Film Festival Director Tabitha Jackson in the middle of the opening day’s virtual press conference for the near 40-year old event.The expression was meant as a segue, but organically took on a greater meaning for the premiere global festival which had just cancelled its live-Park City, Utah portion 15 days ago due to the Omicron surge: Let’s deal with the now, and continue to wave the flag for independent cinema.With an introduction made by new Sundance Institute CEO Joana Vicente, Jackson was also joined by her fellow programmers, Director Kim Yutani; Chief Curator, New Frontier Shari Frilot and Senior Programmer and Director of Strategic Initiatives, John Nein, the gist of the 2022 presser was to convey that there’s only one way forward, as the festival settles into being online for a second-year-in-a-row, and that is through.“’Pivot’ is a trigger word for all of our staff,” said Jackson who continues to emphasize that Sundance will remain some form of a hybrid festival moving forward even as the pandemic eases.

The whole notion of that being to expand the prestige festival beyond its Utah borders; last year the virtual edition pulling in 600,000 viewers.Many notable global film festivals returned to being live last year during the pandemic, including Cannes, Venice, Telluride, Toronto, and upcoming Berlin, so it’s with a frown that we see Sundance retreat due to the pandemic.More than the filmmakers selling their wares at Sundance, those truly feeling the burn here with an online edition of Sundance is the Park City and Salt Lake City communities which reap the economic upside of the festival.

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