‘Suits’ Ushers In Streaming Boom As Broadcast & Cable Fall To Record Lows In July, Nielsen Says

deadline.com:

It’s a streaming world, and we’re just living in it. It is no secret that streaming dominates the TV landscape, but Nielsen measured a new (and somewhat grim) milestone for broadcast and cable in July’s edition of the company’s monthly state of TV report, The Gauge.

For the first time, linear TV viewership accounted for less than 50% of all TV usage in a measurement month. According to Nielsen, broadcast and cable each represented record low shares at 20% and 29.6% of total TV usage, respectively, to combine for a linear television total of 49.6%.

Compared to this time last year, broadcast viewing was down 5.4%, and cable viewing was down 12.5%. On a month-over-month basis, broadcast viewing fell 3.6% in July and cable viewing was down 2.9%.

Nielsen reports that dramas remained the top broadcast genre, but the top programs of the month were actually ABC World News Tonight and the MLB All Star Game on Fox.