Subscription Video Enjoys Growth Surge in Southeast Asia, But Analysts Say Streamers Face Tougher 2023
variety.comPatrick Frater Asia Bureau Chief Growth of premium video services in Southeast Asia accelerated in the second half of 2022, to reach 48.4 million paid subscriptions, according to a new report.
But the same analysis sees growth slowing and costs accelerating. The latest report from Media Partners Asia, “SEA Online Video Consumer Insights & Analytics” shows 48.4 million paid online video subscriptions at the end of 2022 in Indonesia, Malaysia, the Philippines, Singapore and Thailand.
The full year saw 11.8 million net new customers, with 7.3 million of that total coming in the second half, including 4.6 million in the fourth quarter.
Indonesia accounted for half of the increase. The current year is likely to be tougher. “2023 is likely to be heavily focused on customer retention, churn management and implementing price increases,” said Vivek Couto, executive director at MPA. “Key players will continue to invest in localization and the strategic marketing of premium Korean, U.S.
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