STV has confirmed the acquisition of Lego Masters producer Greenbird Media, following Deadline’s exclusive report yesterday.
The Scottish network’s production arm, STV Studios, has paid an initial £21.4M ($27.2M) for the company, whose assets include majority stakes in Lego Masters maker Tuesday’s Child Television and Crackit Productions.
Israel’s Keshet was previously the majority owner, with a 60% stake. Yesterday, we told you STV was nearing a deal for Greenbird, whose sale has been in the works since last year.
The deal boosts the number of labels within STV Studios from nine to 24, as it aims to become the UK’s top producer from outside of London — a sector known within the country’s TV sector as the nations and regions.
Read more on deadline.com