Studios Throw Support Behind SAG-AFTRA-Backed, Bipartisan Bill Regulating AI Digital Replicas Upon Senate Introduction
deadline.comAs SAG-AFTRA been pushing for protections against AI, the studios have been reluctant to support any legislation that might crack down on its uses too broadly.
But now, it appears that the parties are on the same page as they’ve both thrown their support behind a newly introduced bipartisan Senate bill.
The NO FAKES Act (read it here) finally received support from the studios via the Motion Picture Association on Wednesday, after the group had warned of potential First Amendment violations earlier this year.
The bill is sponsored by Sens. Chris Coons (D-DE), Marsha Blackburn (R-TN), Amy Klobuchar (D-MN) and Thom Tillis (R-NC). “We support protecting performers from generative AI abuse – and this bill thoughtfully establishes federal protections against harmful uses of digital replicas, while respecting First Amendment rights and creative freedoms,” a statement from MPA CEO Charles Rivkin read. “We particularly appreciate the sponsors’ inclusion of safeguards intended to prevent the chilling of constitutionally protected speech such as biopics, docudramas, parody and satire – which will be necessary for any new law to be durable.
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