Studiocanal Drives Into Kids IP, Premium Shows, Launching ‘Adventures of Paddington,’ ’How to Squoosh,’ ’Scarlet Rose’ (EXCLUSIVE)
variety.comStudiocanal, owned by Vivendi’s Canal+ Group, is powering into the kids IP and premium series business, marking its most significant expansive strategic move since initiating premium TV production.
This supercharged kids TV drive looks set to play out in multiple ways at this year’s MipJunior trade fair, which unspools at Cannes over Oct.
13-15. In one milestone move, on Oct. 6 top exec Françoise Guyonnet was named Studiocanal CEO Copyrights Group and EVP Kids’ Brands.
Her appointment came just two days after Studiocanal unveiled a big new potential franchise, CGI animated series “Miffy.” In another strategic departure, Studiocanal, working hand in hand with parent Canal+, is also growing a sales slate of premium but smaller animation IPs – “How To Squoosh,” “Smarty Pants” are two examples – which can command an international audience.
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