Todd Spangler NY Digital EditorStudio71 has dramatically stepped up Facebook video distribution efforts — with the digital content studio and network claiming its efforts have already produced more than 1 billion views on the platform.In addition, the company announced that it has signed several top creators to its roster, including Whitney Port; Epic Meal Time, the cooking show hosted by Harley Morenstein; and drag queen Trixie Mattel.Historically focused on YouTube, Studio71 last year formed a dedicated Facebook division.
The company says it’s been publishing more than 1,000 videos per month on its creators’ Facebook pages, which have amassed over 50 million followers.Whitney Port, a vlogger, fashion designer, entrepreneur and an alum of MTV’s “The Hills,” has a bigger following on Facebook (430,000-plus followers) than on YouTube (178,000 subscribers).
Port has tapped Studio71 to grow her business on Facebook, joining other creators including Marques Brownlee, Dave “Heavy D” Sparks, Jacksfilms, Jackson O’Doherty and Genevieve Hannelius.
Studio71’s Facebook talent recruitment efforts are overseen by Matt Barker, VP, talent partnerships and relations. According to Studio71, the company has more than doubled organic engagement on Facebook for several creators in 2022, including pro parkour team Storror and lifestyle creator Domo Wilson.
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