Studio Marketers On ‘Barbie’, ‘M3GAN’ Digital Campaigns; Hoping TikTok’s Not Banned, Twitter Settles Down – CinemaCon
deadline.comDigital and social media marketing chiefs of major studios said today they’re really hoping the threat of a U.S. government ban on Tiktok never materializes, so crucial has the platform become to launching films.
They’d also like Elon Musk-owned Twitter to get itself together, since that’s also a key platform for Hollywood. “I don’t personally think that TikTok is going to go away, at least not anytime soon in the U.S., said Alex Sanger, EVP, Digital Marketing, Universal Pictures at a CinemaCon panel today hosted by Deadline’s Anthony D’Alessandro. “We’ve been using TikTok since it was called Musical.ly,” he said.
It was important then, “During the pandemic it became even more important, and it just continues to be so. We find it to be a viable platform for basically every one of our films.
M3GAN was certainly one of those. And we didn’t really have to do much. That dance in the trailer basically went crazy,” he said of the creepy moves by the life-sized doll on the Empire State Buidling that seized the platform.
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