LIFTING the Glitterball trophy is every Strictly Come Dancing professional's dream, but failing to finish at the top of the leader board doesn't mean they can't cash in.
As fans gear up for the BBC One show's return this weekend, we've taken a look at how much the dancers - and the judges - can pocket from their fame.
The talented cast have amassed huge Instagram followings over the years and often use their profiles to promote sell-out tours, projects and an insight into their lives.
While the dancers only get a flat fee of around £50,000 for appearing on the show, they can top that up with lucrative brand deals on social media, sending them foxtrotting straight to the bank.
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