Streamers’ Ad-Tier Offerings See Subscriber Increase in U.K., According to Latest Ratings Report

variety.com:

K.J. Yossman It looks like the industry pivot back towards ads is paying off for streaming platformers, at least in the U.K.

According to a report from U.K. ratings body Barb, Netflix and Disney+ both increased the number of homes with access to their ad tiers in the third financial quarter of 2024.

Netflix saw 13.1% of its U.K. base join the ad tier, equating to 3.8 million homes, up from 2.78 million in Quarter 2. Meanwhile Disney+ grew its ad tier from 820,000 homes in the second quarter to 1.2 million in the third, representing 4.1% of its subscriber base.

Barb did not provide data for Prime Video+’s second quarter ad tier but reported that in in the third quarter 86% of homes with access to the platform are on its ad tier.